Archive for February, 2009

impressions of hamburg no.1

A collection of random impressions. Taken with my new favorite iPhone app called Polarize. It takes pictures and makes them look like Polaroids. Here is the link (opens iTunes).
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Posted: February 17th, 2009
at 8:21pm by Reinhard Krug

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Categories: photos, random

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awwwwww…

via one of my favorite blogs. scamp

Posted: February 16th, 2009
at 10:36pm by Reinhard Krug

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Categories: advertising

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a new day

I have just had my first day at my new home, Kolle Rebbe.
They are one of the best agencies in Germany and I’m glad they are giving me a shot at doing some great stuff for them.
They’ve done some amazing work in the past so be sure to check out their site.
This means that I’ll be posting a little less frequent. Wish me luck.

kolle

Posted: February 16th, 2009
at 9:49pm by Reinhard Krug

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Categories: advertising

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a lovely photo #3

lovely3_
via Fubiz
photo by Felipe Rocha

Posted: February 14th, 2009
at 11:43am by Reinhard Krug

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Categories: a lovely photo, inspiration, photos

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career builder tips

There is always a huge buildup to the Super Bowl over in America. More people seem to be interested in the ads than the actual game. Don’t blame them. American Football is boring.
Anyways… have watched a couple of those ads now and I simply loved this ad by Wieden & Kennedy. (Maybe I’m a little over-excited after having seen half-a-dozen annoying Budweiser ads)

Posted: February 13th, 2009
at 2:45pm by Reinhard Krug

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Categories: advertising, video

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shelter - house of cards

Great ad and excellent use of music.
via I Believe in Advertising
making of at YouTube

Client: Shelter
Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Jonathan Burley
Art Directors: Richard Brim, Jay Hunt
Copywriters: Daniel Fisher, Pete Gosselin
Production Company: Outsider, London
Directors: Dom and Nic
Post-Production: Framestore
Music: “Videotape” by Radiohead
Voiceover: Samantha Morton
Sound: Grand Central

Posted: February 12th, 2009
at 7:08pm by Reinhard Krug

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Categories: advertising, music, video

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bloom

bloom_
A stunning installation by Sam Spencer.
via Apartment Therapy
made by The Wapping Project

Posted: February 12th, 2009
at 2:24am by Reinhard Krug

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Categories: design, inspiration, random

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work hard and play nice

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I had several partners that I worked with during my time in London. Some only for a few days, some for longer.
You are looking for a person that drives you creatively, that challenges you to do better.
One partner I had, seemed to be that person. He had drive and a good book. We started working and quickly came up with several solid ideas. We went to bookcrits that went quite well but, as so often when you have just teamed up, it didn’t turn into placements straight away.
Work was still ahead of us, a lot of it.
I can’t really remember how long we had worked as a team. I think it must have been two or three months.
One day I wasn’t able to get hold of him. Same thing the next day and the day after.
Sent him an email, no reply. After several days he finally got in touch and explained that us not having been able to secure a placement was eating away at his confidence and that he needed a time-out. Effectively that ended our partnership but he proposed to take out the things we’d worked on together or compiled from each others books. I agreed.
The end to our partnership came at a bad time because we’d been offered a placement at an agency. Fortunately the agency said it was okay for me to do it alone.
Weeks later I found out through friends of mine that he’d attended a portfolio exhibition with CDs from several agencies. With his book he secured a job.
The problem was that, despite our agreement, he had displayed a practically unchanged portfolio. That made me quite angry but that wasn’t the end of it.
He had also told people I know, that he had stopped working with me because he felt that I was slowing him down and that I wasn’t as creative as he was. And herein lies the problem. The advertising world is a small one.
He got a job at an agency at which he didn’t stay for very long. He claimed he had been poached by another.
Through coincidence I met someone who worked at his first agency. That person said that he got fired. Not because of lay-offs or politics but because he wasn’t a very pleasant person and twisted the truth. I already noticed this tendency while working with him. One example was that he’d tried to persuade me to lie at book crits about us having job offers and the likes.
He’s still at that new agency Not sure how well he’s doing but since he is quite talented he’ll continue to work in advertising.
The question is at what cost.

Posted: February 10th, 2009
at 1:12am by Reinhard Krug

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Categories: advertising, thoughts

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man on wire

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I’ve just watched the documentary ‘Man On Wire’. It’s the story of high-wire artist Philippe Petit who, in 1974, walked across from one tower of the World Trade Center to the other. An amazing film and an amazing performance. Definitely go and see it.
Man On Wire at IMDB

Posted: February 9th, 2009
at 3:12am by Reinhard Krug

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Categories: video

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a lovely photo #2

lovely02_
Beautiful photography by Carlo Van de Roer.
via FFFFOUND!
Carlo Van de Roer

Posted: February 8th, 2009
at 4:00pm by Reinhard Krug

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Categories: a lovely photo, inspiration, photos

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