Archive for the ‘book crit’ tag

destroying property

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A random story that I thought I might share. It also concerns Graham Fink (CD at M&C Saatchi, London) and a rather awkward book crit I had about two years ago.
First off, I was pretty nervous. After all, he is one of the most well-known creatives in London and commands a great deal of respect.
Having never seen or spoken to him before I didn’t know what to expect. We (my partner back then and I) waited patiently in the foyer and were called up when he was ready.
His office is one of those typical glass cubicals with a nice view you’d expect from a Creative Director of a large agency. The desk was cluttered as was pretty much everything else in his office. On one side stood a large bookcase reaching up to the ceiling.
The first thing I noticed was, that there weren’t any annuals or any other books related to advertising as far as I could tell. Lots of books on photography, film, art and so forth.
He greeted us kindly, shook our hands and asked for us to come in and have a seat. There were two chairs. The one, which my partner sat on, was a conference room chair and I sat down in a director chair.
Not just any director chair. HIS director chair. You see, Graham Fink also directed many spots as well as music videos and a BAFTA shortlisted film.
After short introductions from us both I felt a little more at ease and decided to lean back a little.
SNAP.
One of the beams on the backrest snapped at the joint. At this point I believe I should mention that I weigh about 70kg at 1.85cm. Not a lot. Graham, I guess, measures at least 1.92. Don’t ask me how but that bloody chair broke.
The silence was deafening.
The only thing I was able to utter was an apology and that it could be fixed with wood glue. I don’t think he really cared about either.